Last week, I turned my back on Trump. Today, I’m giving Clinton the flick. If you’re going to force me to take sides, then I’m against everybody.
Considering last night's Round 2 debacle (where humanity lost big-time), I want to clear up my position completely.
Since I’ve given Trump a bit of air time here, I thought I would write about Hilary Clinton today.
But today, who cares?
Like usual, Trump is totally dominating the front-pages. The media just can’t get enough. Clinton is just a side-show.
You might think that’s a plus for Clinton, but remember the saying, “any publicity is good publicity”? That exists for a reason.
And now everyone is saying that these Trump Tapes are going to end Trump’s campaign. (Haven’t heard that before!)
But I’m not so sure.
(And just to be clear, I’m a spectator here. I’m interested in how the world works, and what it says about human nature. I’m not here to take sides. But if you force me to take sides, like last week, I would say Trump is an angry baboon. Don’t vote for him.)
Anyway, the Trump Tapes remind me of the time the Tiger Woods scandal broke, with reports of 120(!) extra-marital affairs.
At first, his sponsors were falling over themselves to get away from the stench. Everyone pays lip service to family values. Nike is a ‘family’ brand.
But then a strange thing happened.
As the scandal rolled on, pictures of the women involved were released. And one after another, they were drop-dead gorgeous. A few were lingerie models. (A few were porn stars).
And with his fans and his market (the kind of people that buy the stuff he endorses), the general attitude was “as if you wouldn’t.”
That is, if you were a mega-rich and mega-famous sports star, and you had the opportunity to make love to some of the most beautiful women on the planet, as if you wouldn’t.
Or at least, it was totally understandable if temptation got the better of you… 120 times!
Remember Woods’ market is all about success – golf gear, fancy watches, sports cars. To them, endless temptation from beautiful women just goes with the territory of success.
The scandal simply reinforced the brand proposition: Tiger Woods = Success.
(Again, not saying that’s how it should be, just saying how it is.)
And so his sponsors apologised for hanging him out to dry and came back to him. And paid him more money. And in terms of the Woods brand, the affairs didn’t leave a scratch.
(I’m sure it hurt him personally, but that’s another story.)
Now think about the Trump tapes, which show a tomato-coloured baboon gloating about the sexual advantages that come with wealth and success.
Everyone is shocked and appalled. Like we did with Woods’ affairs, we are called on to publicly condemn such appalling behaviour.
So the Trump campaign is over right? Literally nobody wants to stand with Trump right now.
But is it? Because really the question is how this all plays with Trump’s market (voters).
And on that front, what do we know now that we didn’t already? Trump has some out-dated attitudes to women. Trump is rich and successful and uses that to his sexual advantage (have you seen his wife?) Trump doesn’t buy into political correctness and uses very salty language.
To me, there’s nothing new here. If these things were going to put you off Trump (and I could totally see how they could) you would have joined camp Clinton long ago.
And I think that you could even argue that to a brand built on success, power, and the balls to tell it how it is, all of this just reinforces the central brand proposition.
So whatever it says about him as a person, I just don’t think it’s the campaign killer everyone thinks it is.
And you’ve also got to remember the context – this is shaky ground for Clinton. Talk of extra-marital affairs just raises the memory of Bill and Monica et al (as Trump was quick to do).
I don’t think this is good ground for Hilary Clinton anyway it goes. It makes people wonder about her role. Either she covered it up and is seen as an “enabler” as her critics like to say.
Or, she is the poor, helpless victim at the hands of her sex-addicted husband. That archetype has serious weight in the collective consciousness.
But ask yourself, do Americans want a “poor, helpless victim” as their leader? Is that who you’d send into bat against Vladimir Putin?
So all this is cat-nip for the media – sex, power, politics. But I can’t see it being the end of the Trump campaign.
But let’s test it out. Has this drama turned anyone’s opinion about Trump – from “maybe would have voted for him”, to “now I probably wouldn’t”?
Let me know below.
And so what to say about Clinton? Personally I feel a little sorry for her. She should have been on the right side of history. If it was Clinton vs Jeb Bush, she would have romped it in.
But then Trump came along and made everything crazy.
And the biggest criticism of Clinton is that she’s “crooked”. Clinton is just ‘corruption as usual.’
My response to that is, “well, of course she is.” The only way anyone can rise to the top of a corrupt power structure is to be just as corrupt.
The only way that Clinton isn’t corrupt is if the entire American political system isn’t corrupt, and I’m not buying that for a second.
I mean seriously? 33,000 State Department emails, secretly held on a private server… and then deleted AFTER they were subpoenaed?!?
C’mon. But that’s just how the system works. As Clinton lamely said, Colin Powell (a paragon of honest politics) also had an illegal private server.
So if Clinton was up against another insider, history would have continued its march, and she would have become the first female president – a honour she’d deserve.
Unfortunately, she’s up against an outsider, and so it’s a whole other ball game.
Because Clinton’s promise of more of the same isn’t much of a promise – corruption, money politics, Wall St cosy cosy, declining industry, growing income inequality, environmental havoc…
And that’s why her entire campaign has now boiled down to a single offer: Vote for me because I’m not a tomato-coloured baboon with nuclear weapons.
Sell it, baby, sell it.
Have you gone from loving Trump to hating Trump?
Does Clinton have anything different to offer?
p.s – *** This Friday I’ll wrap it all up and tell you what it all means for your success. Don’t miss it!***